Sprinkle: MVP design for a nonpartisan grassroots political platform.

Sprinkle is a non-partisan grassroots tool that helps people find and support political candidates who align with their values through contributions and social sharing.

The Problem

Voters struggle to discover like-minded candidates and want a simple way to support and promote them meaningfully.

The Solution

We designed a platform where users take a values quiz, discover aligned candidates, and contribute with one-time or recurring donations. They can follow candidates, create shareable movement pages, and spread awareness through their networks.

Business Goals

As a portfolio company of Platform Venture Studio, Sprinkle aimed to launch an MVP in 6–8 weeks to gather early insights and guide next steps. I collaborated closely with the team from concept to launch. These original designs represent the MVP we shipped.

My Role
  • Led design for MVP development
  • Built foundational design system and component library
  • Designed all UI, visual, and interaction patterns
  • Ran usability testing and design QA
Team
  • Founder
  • CPO/CDO
  • Design Lead (me!)
  • Low-code Developer
  • Full-stack Engineer
Tools
Figma and Adobe Creative Suite

UI Foundations

Before diving into individual screens, here’s a representative look at the core design system that supported rapid MVP development.

Color Palette A minimal, high-contrast palette built for accessibility and brand recognition across product and marketing surfaces.

Typography A clear type system that supports hierarchy and reinforces the brand’s approachable, modern tone.

Basic UI Components Foundational building blocks created for clarity, consistency, and speed — designed to grow with the product and scale with the system.

Mobile Experience Highlights

A mobile-first platform designed to simplify civic engagement, from discovering aligned candidates to building grassroots movements and contributing with ease.

Candidate Matching Quiz A values-based quiz helps users quickly find candidates who align with their beliefs and priorities.

Matched Candidates View matched candidates, dig into key data, or search freely — transparency and flexibility built in.

Creating a Movement Users can rally support by curating and sharing public-facing “Movements” of aligned candidates.

Making a Contribution Sprinkle makes donating simple: users can contribute to multiple candidates with just a few taps.

Interactive Prototype

Want to see it in action? View the mobile prototype

Serious mission, friendly interface.

Thank you for spending time with this showcase. Sprinkle was designed for clarity, ease, and quick action — this MVP made civic engagement feel approachable from day one.

Contact me for a deeper dive into this project and my design process.

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